Never lose a pitch again: Get the data you need to win business
Doing your homework on a potential client before a big pitch is a given; no one who really wants to win a job or account would walk in totally unprepared and try to wing it. So what kind of social data...
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How social media can fuel your PR strategy
PR and social media go together like peanut butter and jelly, so we teamed up with our friends at TrendKite to host a webinar on how the two work together. PR practitioners need to work in conjunction...
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More than a retweet: Webinar wrap-up
Last week, we co-hosted a webinar with our PR analytics partner, TrendKite, to discuss the use of social data in PR strategies. (Catch the full recording of More than a Retweet on our Resources page.)...
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Union Metrics joins TrendKite to shape the future of digital marketing
Today, we’re incredibly excited to announce that Union Metrics is merging with TrendKite and Insightpool. We’re combining TrendKite’s AI-driven earned media measurement platform, Insightpool’s social...
View ArticleWhen social media is your PR
Here’s a good question: How does earned media and PR fit into your strategy when you don’t have a big team or a big budget? As Tiffaney Fox Quintana said in TrendKite’s Rebuild Consumers’ Trust: The...
View ArticleUnlock the Power of Social Media for PR
Mark your calendars for Tuesday, September 25th because Union Metrics Co-Founder Jenn Deering Davis will be on the next TrendKite webinar discussing how you can tell impactful stories with...
View ArticleHere’s how social media fits into pitching
Social media savvy can enhance a pitch— and it can even outright save one. One way to do this? Make social part of your PR pitch, as highlighted in a recent TrendKite blog post: “If you see from their...
View ArticleAll of our best resources to start the year off right
It’s everyone’s favorite week of the year: The first full week back at work after the holidays! To make things a little easier for you as you wade through your inbox and increasing calendar demands, we...
View ArticleSocial Media and PR: A Digital Love Story
Social media and PR have a complicated history. Originally used for marketing and brand awareness, social media is now becoming a powerful resource for PR professionals. We think it’s time that social...
View ArticleSocial Media and PR: A Digital Love Story recap
Miss our Valentine’s Day webinar Social Media and PR: A Digital Love Story? No worries, we’re here to share some highlights (and we’ll link the recording here when it’s ready). Got questions or...
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