We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics.
Getting the most from Twitter.
If you’ve struggled with writing effective promoted tweets- or effective tweets at all- definitely make time for Twitter Releases Guidelines on Tweet Copy Best Practices for Promoted Tweets from Andrew Hutchinson for Social Media Today.
“And while the focus of their advice is on one specific Twitter ad element – ‘Mobile App Install’ campaigns – the notes outlined really apply to all promotional tweets, even all tweets more generally. If you want to make better use of your tweets and generate better engagement, there’s some solid learnings in here, based upon research gleaned from 3,200 mobile app promotion campaigns from US-based advertisers.”
If you need help tracking a Twitter campaign to see how all those tweets are performing, we know someone who can help with that.
For those in the PR industry, this piece from Shannon Felder for Lewis PR covers how you can reach your full potential on Twitter in a PR capacity.
Catch the latest on the Twitter buy button from Justin Lafferty for Social Times, and ICYMI, there’s a rumor going around that Twitter isn’t going to limit itself to 140 characters forever, which Chris Thilk covers for Voce.
On social media policy and getting customers to share your content.
Banning employees from social media entirely is a terrible plan (because they will always find ways around it) and brands are much better off crafting a policy to guide and maximize return from employee use of social. If you’re a brand who needs help with that, we offer How to craft an effective social media policy from Jennifer Lonoff Schiff for CIO.
As our fearless Co-Founder and Editor-in-Chief Jenn Deering Davis puts it,
“The best social media policies are direct and specific, and communicate clearly to employees what they should and shouldn’t do. Make sure your guidelines are both easy to understand and to follow.”
If it’s customers sharing your content you’re struggling with, check out 11 ways to encourage your customers to share your content from Scott Gerber for Mashable. They should know.
Finally, what you might not have considered about Periscope.
If you’ve immediately dismissed Periscope from your visual content marketing plan, consider Why Embracing Periscope Opens Up New Avenues for Your Brand. Shawn M. Smith makes a great case for exposing yourself to a new audience (global and millennial; good to note if those are your target audiences), having a home for supplemental content, and more.
Image source: The Found Animals Foundation.